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PewDiePie’s Business-Deal Implosions Show That Digital Celebrities Are Now Mainstream
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PewDiePie’s Business-Deal Implosions Show That Digital Celebrities Are Now Mainstream
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YouTube Cancels PewDiePie Show, Pulls Channel from Ad Program After His ‘Death to All Jews’ Stunt

PewDiePie’s Business-Deal Implosions Show That Digital Celebrities Are Now Mainstream

PewDiePie has lost his deals with Disney’s Maker Studios and YouTube in the wake of his ill-advised pranks to pay random strangers to spout anti-Semitic sentiments. Perhaps counter-intuitively, one of the key takeaways from the turmoil is this: Digital stars have arrived. The backlash PewDiePie is experiencing now is the same wringer that TV and... Read more »

PewDiePie’s Business-Deal Implosions Show That Digital Celebrities Are Now Mainstream

PewDiePie has lost his deals with Disney’s Maker Studios and YouTube in the wake of his ill-advised pranks to pay random strangers to spout anti-Semitic sentiments. Perhaps counter-intuitively, one of the key takeaways from the turmoil is this: Digital stars have arrived. The backlash PewDiePie is experiencing now is the same wringer that TV and... Read more »

YouTube Cancels PewDiePie Show, Pulls Channel from Ad Program After His ‘Death to All Jews’ Stunt

Google’s YouTube has canceled the second season of PewDiePie’s reality show and pulled his channel from its premium advertising program after the Swedish-born vlogger’s prank involving an anti-Semitic slogan gained widespread notice. The announcement from YouTube came just hours after Disney’s Maker Studios said it was terminating its relationship with PewDiePie, whose actual name is Felix Kjellberg,... Read more »

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