Hulu

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What Is Winning an Emmy Worth?
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What Is Winning an Emmy Worth?
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Hulu’s New Look, TV Service Go Live on Roku

What Is Winning an Emmy Worth?

The rough cost of a top-tier Emmy campaign — the kind mounted this year for Hulu’s “The Handmaid’s Tale,” NBC’s “This Is Us,” and HBO’s “Big Little Lies” — is $1 million. But the value of winning an Emmy is harder to quantify. The payoff comes via intangibles, such as seeing one’s brand burnished on... Read more »

What Is Winning an Emmy Worth?

The rough cost of a top-tier Emmy campaign — the kind mounted this year for Hulu’s “The Handmaid’s Tale,” NBC’s “This Is Us,” and HBO’s “Big Little Lies” — is $1 million. But the value of winning an Emmy is harder to quantify. The payoff comes via intangibles, such as seeing one’s brand burnished on... Read more »

Hulu’s New Look, TV Service Go Live on Roku

Roku is bringing its newly-designed smart TV app to Roku’s streaming devices. Starting Tuesday, Roku owners with compatible devices will be able to use the new app, and also subscribe to Roku’s live TV streaming service. Hulu’s new app, or channel, as it is called in Roku vernacular, is being made available to recent-generation Roku... Read more »

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